Over 500 million IPhones have been sold worldwide up to June
2014 which is substantially more than any video game console ever as the
highest selling video game console is the PlayStation 2 selling 155 million
units worldwide. Video games are much more available to the casual market this
way introducing more and more individuals to video games which is very
beneficial in ensuring the future of the video game industry. Unfortunately
most video games are becoming expected to be free to the public which may pose
a problem for traditional video games with all content being paid for
initially.
Despite this there are several marketing strategies that
allow game developers to gain an income while providing the main content for
free. This includes in game advertising and micro-transactions for extra
content and assistance with the game. This is becoming evident in traditional
consoles as well as more and more games are providing extra downloadable
content for a price proving that the industry is constantly changing form
whether it be for better or for worse. Mobile gaming will definitely change the
way the industry is formed through its massive influence
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